All Inclusive Content Marketing
HOW IT WORKS
STEP 1: THE RE-PURPOSING
We take your existing content and re-purpose (convert/reformat) it into multiple types. For example, an article can be re-purposed into a PPT presentation, a SlideShare upload, a YouTube video (text with audio voice-over), a podcast, an infographic, an eBook (from multiple articles), a white paper, a how-to guide or even a meme. Another example: A video can be taken, audio stripped for a podcast, transcribed and converted into an article or a presentation. In fact only a single piece of content can provide dozens of content types. And all of it can be branded according to your needs!
STEP 2: THE DISTRIBUTION
We distribute the re-purposed content to relevant websites where your target audiences are. The advantage is that there are “ready-made” audiences just waiting to absorb and share fresh content. Therefore, for each content piece there we do a unique title and description to get it ultimately indexed by leading search engines like Google, Bing, Yandex and Yahoo. Each will also have a call to action and a link back to the original content on YourWebsite.com OR a landing page we can develop separately for sales conversion.
STEP 3: THE ‘SOCIAL SHARE’ ELEMENT
Finally, all that freshly developed and distributed content is getting interlinked using your social media accounts providing ultimate engagement and rich media variety for your audience.
CONTENT MARKETING KEY BENEFITS
YOUR BRAND ADVANTAGE
Cost Effective IEO Marketing Solution
1. IEO KEY Consulting
Strategic input to your campaign concept, including data analytics, marketing channels selection, content and campaign assets & partnerships.
The Marketing Process
We’ll identify growth hacks / low hanging fruit to enable you to make rapid improvements, while providing strategic input and long term outlook
2. Assets preparation
We create, design & develop your IEO campaign assets to give you a professional look and build credibility. Designs can ‘make or break’ the campaign. We conduct thorough research of suitable designs for your particular market, helping push more sales.
Your CTA should clearly tell your potential investors how to participate:
A true blend of thought leadership, credibility, channel creation and research must go into a credible IEO launch. If you can throw an amazing educational curricula in there to boot, success is certain.
3. Campaign execution
Total visibility on relevant placements to drive IEO pledges across all relevant channels through paid & organic media. This is essential to ensure that your target audience knows that you are conducting an IEO.
Talk to our team about Content Marketing opportunities for your brand today!