In a sea of crypto platforms, NODO’s challenge was clear: make their Social Mining feature not just visible, but irresistible. With users drowning in complex crypto jargon, how could NODO make their unique offering stand out and easy to grasp?

NODO developed a comprehensive guide breaking down their Social Mining feature. It explained how users could earn NODO XP Shares through predictions, deposits, and referrals. But a great guide means nothing if it doesn’t reach the right eyes.

Enter our PR strategy. We took NODO’s user-friendly guide and amplified it across our extensive network. Our distribution covered multiple blockchain ecosystems, including Polygon, Avalanche, BASE, and Celo.

The response was immediate. NODO saw a spike in sign-ups and active users engaging with the Social Mining feature. Crypto forums buzzed with discussions about NODO’s innovative approach.

But the real win came in the weeks that followed. NODO’s user retention skyrocketed as more people understood and engaged with Social Mining. The feature became a key differentiator, setting NODO apart in the competitive crypto landscape. What began as a PR push for a single feature evolved into a cornerstone of NODO’s brand identity, cementing their position as innovators in the crypto space.