Content Marketing

All Inclusive Content Marketing

  • Creating multiple content types from a single source and ready them for publishing.
  • Gaining maximum exposure on the Internet for freshly created content by targeting that content to multiple audiences simultaneously across high-traffic websites.
  • Generating traffic and sales!

 

HOW IT WORKS:

 

STEP 1: THE RE-PURPOSING

We take your existing content and re-purpose (convert/reformat) it into multiple types. For example, an article can be re-purposed into a PPT presentation, a SlideShare upload, a YouTube video (text with audio voice-over), a podcast, an infographic, an eBook (from multiple articles), a white paper, a how-to guide or even a meme. Another example: A video can be taken, audio stripped for a podcast, transcribed and converted into an article or a presentation. In fact only a single piece of content can provide dozens of content types. And all of it can be branded according to your needs!

STEP 2: THE DISTRIBUTION

We distribute the re-purposed content to relevant websites where your target audiences are. The advantage is that there are “ready-made” audiences just waiting to absorb and share fresh content. Therefore, for each content piece there we do a unique title and description to get it ultimately indexed by leading search engines like Google, Bing, Yandex and Yahoo. Each will also have a call to action and a link back to the original content on YourWebsite.com OR a landing page we can develop separately for sales conversion.

STEP 3: THE ‘SOCIAL SHARE’ ELEMENT

Finally, all that freshly developed and distributed content is getting interlinked using your social media accounts providing ultimate engagement and rich media variety for your audience.

CONTENT MARKETING KEY BENEFITS

  • Create a massive body of content across multiple media.
  • Gain viewership, following and authority by publishing that content to high-traffic sites.
  • Use that authority and traffic to generate a steady stream of qualified leads.
  • Most importantly, convert those leads into sales at leisure!

 

YOUR BRAND ADVANTAGE

  • Strengthen your brand.
  • Dominate your niche market.
  • As a result, overshadow the competition with authority content.
  • Spend a fraction of what you otherwise would on traditional digital marketing.
  • Create a steady revenue stream from online leads.
  • Build strong back-links from highly ranked websites to increase your own Google rank.

Cost Effective ICO Marketing Solution

1. ICO KEY Consulting

Strategic input to your campaign concept, including data analytics, marketing channels selection, content and campaign assets & partnerships.

The Marketing process

The Marketing Process

We’ll identify growth hacks / low hanging fruit to enable you to make rapid improvements, while providing strategic input and long term outlook.

The Marketing Planning process

2. Assets preparation

We create, design & develop your ICO campaign assets to give you a professional look and build credibility. Designs can ‘make or break’ the campaign. We conduct thorough research of suitable designs for your particular market, helping push more sales.

Your CTA should clearly tell your potential investors how to participate:

  • Web development of frontend assets to support your campaign.
  • Design the whitepaper to attractively deliver the content/concept.
  • Content creation & strategy, including pitch decks design, optimization.
  • Move beyond white papers and infographics. As ICOs are becoming competitive, content that compels wins. And remember these are potential investors, address them as such.

A true blend of thought leadership, credibility, channel creation and research must go into a credible ICO launch. If you can throw an amazing educational curricula in there to boot, success is certain.

3. Campaign execution

Total visibility on relevant placements to drive ICO pledges across all relevant channels through paid & organic media. This is essential to ensure that your target audience knows that you are conducting an ICO.

  • Content Marketing: by creating branded profiles in 65+ top digital channels and distributing channel specific branded content promoting ICO and the product.
  • Focusing on all Call To Actions of all digital assets to ICO crowd sales page.
  • We work together with your team to drive crowd sales.
  • We design, develop and distribute your campaign assets.
  • Channels include: Google Search, YouTube, Display banners on relevant sites, Twitter, Facebook, LinkedIn, Reddit, Steemit, Golos.io and more.

Some of the content promotion channels

 

Talk to our team about Content Marketing opportunities for your brand today!